Avoiding a bad sales hire: Minimizing potential pitfalls

Avoiding a bad sales hire: Taking it from the top

The cost of a bad sales hire can’t be underestimated. While any poor hiring decision will cost a business money—translated into hiring costs, equipment expenditures, the time and money spent on training, severance pay, benefits, etc.—what stands out and should be taken seriously is the loss of potential revenue during that period when a superior…

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